Melissa McCarthy is doing some pretty important things in the world of plus-size fashion, like trying to eliminate it all together. She is a firm believer that we should not make women who wear clothes beyond a size 12 shop in an entirely different section of a store or, worse, an entirely different store. She wants all sizes to appear in one place.
I completely agree, especially considering how superficial sizes are to begin with and how different they are from brand to brand. So needless to say I was really excited to hear her thoughts on the topic and that she would be launching her own line of clothes that range from size 4-28.
I wish I could say I felt that same excitement when I actually saw the collection this past week. Don’t get me wrong, some of the pieces are cute, some are nice, but it’s just not what I was hoping for. To me it feels like shopping at a cross between Christopher Banks and Lane Bryant. Between the animal prints and mature styles I just felt let down. Some of the tops are cute and a bit fun, similar to what I might find at Forever21+ for a much cheaper price point. I don’t hate it, I just don’t really like it.
I guess I can’t expect every designer who designs for women beyond a size 12 to appeal to my demographic but I feel like I am right in the middle of young and flirty and a bit more mature and professional being that I work in an office doing marketing for a resort.
I am hoping that Melissa will start a trend at the very least and encourage more designers to consider making their designs accommodate women of more sizes. I do realize that takes some effort due to some modifications to patterns but quite honestly many times it comes down to simply making the arms and bust bigger.